Metasearch engines are rate comparison sites that displays the current public rates of your property on the various online travel agencies (OTAs) and other booking sites, all in one place. Guests use these sites in an increasing matter as this makes the booking process more convenient.
To have your hotel bookable on the Metasearch sites is a good way to increase Direct Revenue, but how does this work, actually?
Speakers:
– Annemarie Gubanski from Taktikon Consultancy, How to increase direct revenue by choosing the right distribution platform
– Michael Edinger from SiteMinder, The importance of metasearch in your distribution strategy
– Frank Pohl from NextGuest, How real-time and past data from your CRM can help you get the right price for the right guest
– Christophe Pereira from Wihp, The key metrics to follow on Metasearch in order to increase direct revenue
– Pau Siquier from Mirai, Getting the most out of Google Hotel Ads
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